Profile

Associate Professor Giovanna Mascheroni

Associate Professor Giovanna Mascheroni is a prominent international expert in the field of the sociology of media, with specialisation in children and digital media, online opportunities and risks, datafication of children’s and families’ everyday lives. Giovanna’s work focusses on the social shaping and social consequences of digital media, Internet of Things and datafication for children and young people.

Giovanna is part of the EU Kids Online management team, a multinational research network that enhances knowledge of European children’s online opportunities, risks and safety. She is a program leader in the Horizon 2020 project, ySKILLS, a longitudinal research study across six European countries on the risks and opportunities of ICT use for children and adolescents. Giovanna is currently leading DataChildFutures, a national project investigating the data practices of Italian families with children aged 0- to 8-year-olds. Giovanna is widely published in the field, including co-authoring a forthcoming book Datafied childhoods: Data practices and imaginaries in children’s lives (with Andra Siibak) in the Digital Formations series (Peter Lang); recent papers on smart toys and connected play in practice, and a chapter in Smartphone Cultures on children’s attachment to smartphones as a cultural practice.

Earliest digital memory
When I was 17, and older friend insisted I had to go on the internet: there are so many things on there you cannot miss. He helped me install my first 56K modem, but then I asked myself: and now what?



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The Australian Research Council Centre of Excellence for the Digital Child acknowledges the First Nations owners of the lands on where we gather and pay our respects to the Elders, lores, customs and creation spirits of this country.

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